Garth’s Vision for the Neon Neighborhood

Garth Brooks offered a rare behind-the-scenes look at the vision behind Friends in Low Places Bar & Honky-Tonk — emphasizing that his investment in Lower Broadway goes beyond attaching his name to a celebrity bar.

Speaking alongside Strategic Hospitality co-owners Ben and Max Goldberg recently at the Urban Land Institute’s 2026 Spring Meeting at the Music City Center, Brooks explained that he and his wife, Trisha Yearwood, wanted to be involved in every aspect of their four-story honky-tonk.

"Miss Yearwood and I both came to this city with just our dreams,” he said. “This city has given us our life together. It’s like our second home … our second family. We want to be part of the community. So, we bought the building, bought the management rights to do it, and really have enjoyed being in on every detail.”

The couple purchased the 55,000-square-foot building at 411 Broadway in 2021 and has personally made choices throughout the space. With its stages and tiki bar, the sweeping rooftop deck leans into the song "Two Piña Coladas.” Hundreds of compelling photos from Brooks' career adorn the stairway in chronological order. Yearwood’s third-floor kitchen and assembly hall includes handwritten family recipes as décor, and Brooks even has a piece of the stage from his legendary Central Park concert embedded into the main bar.

But Brooks claims his favorite addition is the adjacent police station created through a public-private partnership.“

In this day and age, loving one another might not be on the front burner,” Brooks said. “We love the Neon Neighborhood.”