Friends In Low Places Bar & Honky-Tonk Goes Pink for Breast Cancer Awareness

October is Breast Cancer Awareness Month. Garth Brooks and Trisha Yearwood both lost their mothers to cancer. To help bring awareness to the disease, the couple turned the massive sign in front of their Friends In Low Places Bar & Honky-Tonk on Nashville's famed Lower Broadway pink.

"Cancer touches us all," Garth said. "It's not just one person's fight. It's all of us who have to fight. I believe bringing awareness to this battle will be the difference in beating this monster."

An estimated 42,250 women and 530 men in the United States will die from breast cancer in 2024. The disease is the second leading cause of death from cancer for women in the U.S. However, death rates from breast cancer have declined since 1989 because of increased awareness, improved screening, and more advanced treatment options.

"Simply said, it's not just a neon sign--it's a beacon of encouragement," noted Jenny Deathridge Bratt from Strategic Hospitality. "Gorgeous to see the pink hue glitter on the streets of Broadway."

And its sparkle is substantial. The blade sign is a feature unique to Friends In Low Places Bar & Honky-Tonk as it is the most prominent sign in Lower Broadway's Neon Neighborhood. Garth inherited it when he moved into the building. Even though the sign exceeds the size limitations now in place, it was grandfathered in because the vertical blade hung from the decades-old building before laws were enacted. The updated sign is multi-functional and has 12 different programs that allow it to change colors based on holidays, sporting events, and more.

Garth hopes his pink sign starts a trend.

"I would love to eventually have the entire neon neighborhood go pink this time every year," he said.

"It's a pink party on Broadway!" Bratt added.

Friends In Low Places Bar & Honky-Tonk, located at 411 Lower Broadway in Nashville, is open 11 a.m. – 2 a.m. daily.

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